K Hojnicki Creative manages the corporate technology blog for a leading SaaS software company. In addition to coordinating the logistics of project management across many different stakeholder groups, K Hojnicki Creative ghostwrites and edits blog posts, stays apprised of trends using market research, develops SEO-friendly and engaging content, manages layout and publication of posts, and more.

Each month, K Hojnicki Creative works with the MBA Programs office to write copy, design/layout, and distribute a newsletter to generate interest among higher education business school professionals about William & Mary’s Leadership & Business Podcast.

In this video, six customer interviews are compiled to highlight their experiences working with Software AG. K Hojnicki Creative storyboarded the video and provided video production with the clips, timestamps, and text graphics to create the video.

Croatia Insurance harnessed the power of webMethods for rapid integration, innovation, and digital advancement. See how K Hojnicki Creative told a compelling story about their transformation using interview footage from a global software company’s International User Group Conference to create this video testimonial.

This article was written in partnership with Everspring, a leading EdTech organization that collaborated with William & Mary’s Raymond A. Mason School of Business to design and launch a micro course in participation marketing.